How do I market with indeed.com?

⚠️ Important Note: This strategy requires tact. You are not applying for a job—you are positioning your business as a potential outsourcing solution. Missteps can irritate practice owners or office managers. Follow these tips carefully and reach out to Support for help refining your approach.

Why Use Indeed.com?

Indeed.com offers:

• Real-time job listings from medical practices seeking billing, coding, or credentialing help.

• Insight into market demand and geographic trends.

• Lead generation opportunities—many postings reveal the practice name or enough info to identify it through online research.

This is not a platform for posting ads about your service. It is a tool to find warm leads—medical practices already experiencing pain points related to billing and revenue.

Best Use Cases

Indeed.com is especially helpful for:

• New ABS Business Owners building a prospect list.

• Identifying local practices actively struggling with in-house billing.

• Recognizing job posts that signal revenue cycle pain or billing staff turnover.

• Business owners with previous billing experience who feel comfortable engaging directly with medical practice managers.

Detective Skills: How to Uncover Hidden Practice Info

1. Search with intent: Use keywords like:

   • “Medical billing”, “Medical coding”, “Credentialing”, “Revenue cycle”

   • Filter by location, date posted, and employer type.

2. Look for identifiers:

   • Sometimes the practice name is listed.

   • If not, analyze the language, address, or position title to triangulate the employer.

3. Research the employer:

   • Use tools like Google, LinkedIn, or NPI registry.

   • Look up clinic or physician names to find websites, phone numbers, and emails.

Strategic Contact Tips

If you choose to contact a practice based on a job posting:

• Do NOT apply for the job through Indeed unless you have a fully-developed plan for your conversation or it is suggested by ABS Support.

• Send a warm, consultative message offering a solution to their billing pain, not a resume.

• Position yourself as a local expert in outsourced billing and revenue cycle management.

Here’s a possible script:

“Hi [Practice Name], I came across your posting on Indeed and understand you’re looking for support with billing. I own a local revenue cycle management company and have helped practices like yours reduce claim denials and improve collections. If you're open to discussing an alternative to in-house billing, I’d love to schedule a quick call to see if we can help.”

What Not to Do

• Don’t spam employers with generic messages.

• Don’t misrepresent yourself as a job applicant.

• Don’t ignore their stated hiring process—respect their request for email or application format.

• Don’t expect every contact to convert. This is a long-game marketing technique.

When to Contact ABS Support

Reach out to ABS Support for:

• Help crafting your message or outreach approach.

• Role-playing conversations or email exchanges.

• Strategizing your marketing funnel from lead identification to first contact to closing.